Video hosting site YouTube is not only a way to have fun, but also a tool for making money. Google generates hundreds of millions in video ad revenue and generously shares it with successful channel owners. But in order for payments to reach tangible sizes, you need to promote your channel, gain as many views and subscribers as possible.
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Quality content creation
The main factor that affects the popularity of a channel or video among users is the interestingness or usefulness of the video itself. Giving one-size-fits-all advice on creating interesting videos is hardly possible. Each video blogger finds its own niche and way of communicating with subscribers. Analysis of the now popular videos on YouTube allows us to highlight several main areas of content creation:
Publication of interviews and opinions of famous people.
You can start by interviewing yourself or experts in a particular field. Good results are obtained by recording a video with an already promoted blogger. The main thing is that the story arouses the interest of the target audience.
Manuals and instructions.
One of the most popular types of content that gains views easily. In the instructions, you can write down the ways to use gadgets or software, standard and non-standard methods of solving everyday problems. The advantage of this approach is that such guides are easier to shoot and cheaper than other types of videos.
Statistics show that modern buyers, when choosing products, are guided not so much by text as by video reviews. Therefore, these videos are popular on YouTube. The main thing is to be objective and to highlight the real pros and cons of the subject under review.
Storytelling videos accompanied by beautiful frames, screenshots, and graphs also quickly gain views and attract subscribers to the channel. It is necessary to choose an area that will be of interest to most people or a specific target audience.
Such content ranks first in popularity among YouTube video hosting visitors. It is difficult to single out specific areas here, since the concept of «entertainment» differs greatly from age, gender, social status and other factors. The best option is to choose a specific target audience and make videos just for her. For example, children’s videos or videos for women. To understand whether a video will be popular with visitors, you need to answer two basic questions: Is the proposed content interesting and / or useful? Would you not only watch the video on the site, but also share it on social networks?
There are no restrictions on the video format now. YouTube can display any videos correctly, so there is no extra effort to bring them into line with hosting requirements. However, due to the technical features of modern tablets, smartphones, TVs and monitors, video with an aspect ratio of 16 by 9 remains the best format.